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	<title>101 Leaders Alliance &#187; Brand Identity</title>
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	<description>Training &#38; Resources for developing Personal Excellence from Cathcart Institute, Inc.</description>
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		<title>Sherwood CC seminar 11-5-09 Scott McKain</title>
		<link>http://www.101leaders.com/2009/10/scott-mckain/</link>
		<comments>http://www.101leaders.com/2009/10/scott-mckain/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:03:51 +0000</pubDate>
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				<category><![CDATA[Cathcart Institute]]></category>
		<category><![CDATA[Intelligent Motivation]]></category>
		<category><![CDATA[Motivational Speaker]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Competitive Strategy]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Scott Mckain]]></category>

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		<description><![CDATA[by Jim Cathcart CALL TODAY there is still time to sign up for this exciting event! 805 777 3477 http://cathcart.com/2009/10/stand-out/ November 5 at Sherwood Country Club from 6:30pm to 9pm The Breakthrough to Prosperity seminar series will feature bestselling author and Hall of Fame professional speaker Scott McKain! Call or email us now to reserve [...]]]></description>
			<content:encoded><![CDATA[<p>by Jim Cathcart</p>
<p>CALL TODAY there is still time to sign up for this exciting event!</p>
<p>805 777 3477</p>
<p><a href="http://cathcart.com/2009/10/stand-out/">http://cathcart.com/2009/10/stand-out/</a></p>
<p style="line-height: 18px;"><strong>November 5 at Sherwood Country Club from 6:30pm to 9pm</strong></p>
<p style="line-height: 18px;">The Breakthrough to Prosperity seminar series will feature bestselling author and Hall of Fame professional speaker Scott McKain!</p>
<p style="line-height: 18px;">Call or email us now to reserve your spots for this vital seminar! You may attend this one seminar for just $199 or <a href="https://www.mcssl.com/SecureCart/Checkout.aspx?sctoken=b76d4c2dddd546c8aba63315eb88d0e1&amp;mid=91CDAD7A-E7E9-4F20-9C10-881428571D4D&amp;bhcp=1">enroll in the entire series</a> of eight seminars for only $795.</p>
<p style="line-height: 18px;"><img style="margin-top: 0px; margin-right: 10px; margin-bottom: 5px; margin-left: 0px; padding: 0px; border: initial none initial;" title="mckainactionH" src="http://cathcart.com/wp-content/uploads/2009/10/mckainactionH-200x300.jpg" alt="mckainactionH" width="200" height="300" /></p>
<p style="line-height: 18px;"><a href="http://scottmckain.Com/101Leaders.pdf"><img style="margin-top: 0px; margin-right: 10px; margin-bottom: 5px; margin-left: 0px; padding: 0px; border: initial none initial;" title="collapse_side" src="http://cathcart.com/wp-content/uploads/2009/10/collapse_side-270x300.jpg" alt="collapse_side" width="270" height="300" /></a></p>
<p style="line-height: 18px;">Scott will be covering the vital ideas from his three recent bestsellers.</p>
<p style="line-height: 18px;"><strong>“Stand Out &amp; Move Up While Your Competition Fails!”</strong><br />
Based upon Scott’s current #1 Amazon.com business bestseller, “Collapse of Distinction,” we will examine:<br />
• The Three Destroyers of Differentiation — the aspects pulling you and your organization back to the pack, where you are indistinguishable from your competition and sales are centered upon having the cheapest price<br />
• The Four Cornerstones of Distinction — the four elements that MUST be executed…and, in a particular order…that create separation from the competition, and move you to the forefront in your industry</p>
<p style="line-height: 18px;"><strong>“What Customers REALLY Want”</strong><br />
As Vice-Chairman of a multi-million dollar holding company owning nineteen diverse businesses, Scott surveyed customers, first of his own organizations — then, other household names — to discover what customers of ANY business REALLY want. We’ll learn:<br />
• The Six Points ALL Customers REALLY Want<br />
• What Organizations Offer — and, unfortunately, it’s different than what their clients crave!<br />
• How to bridge the gap and eliminate the disconnections, so you create lifelong customer loyalty and profitability!</p>
<p style="line-height: 18px;"><strong>“ALL Business is Show Business!”</strong><br />
Customers and employees today expect and demand more than mere products, services, and jobs! They require an experience as a part of the package! Therefore, creating and delivering an “Ultimate Customer Experience” (TM) can make a significant difference for any professional and organization. We will discover:<br />
• The importance of a personal and organizational “High Concept” and why it is more vital than your “elevator speech”<br />
• The Power of Story — why you and your organizations should communicate to customers in compelling narratives<br />
• Creating the “Ultimate Customer Experience” (TM) — the elements necessary to engage clients in a manner that keeps them coming back…and bringing the friends!</p>
<h3 style="font-family: Arial, Helvetica, sans-serif;">Your competition is desperately seeking ways to get the business that you don’t. They may be buying Scott’s books and trying to use these ideas before you do. Why not jump past the crowd and come learn directly from the author? Come and spend a few hours in direct conversation with Scott McKain, then take these ideas back and gain the competitive edge.</h3>
<p style="line-height: 18px;">Enroll now! <a style="text-decoration: none; color: #0000ff; border: 0px initial initial;" href="https://www.mcssl.com/SecureCart/Checkout.aspx?sctoken=b76d4c2dddd546c8aba63315eb88d0e1&amp;mid=91CDAD7A-E7E9-4F20-9C10-881428571D4D&amp;bhcp=1">Click here</a></p>
<p style="line-height: 18px;">Or call Jim Cathcart and learn more about how the 101 Leaders Institute series can bring you and your team up to the top of your customer’s preferred vendor list. 805-777-3477</p>
<p style="line-height: 18px;">Email: Info@101Leaders.com</p>
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