by Motivation & Sales Expert Jim Cathcart
Take a look around you and you’ll see lots of silver hair in the workplace. It turns out that the Baby Boom (78 million people born in the USA between 1946 and 1964) is not choosing to “retire” as their parents did. Between 8,000 and 10,000 of us boomers are turning 65 every day between January of 2011 and 2029. Let that thought sink in for a moment.
- Retirement isn’t what I thought it would be.
We all grew up expecting to be retired by 65 and hunting, fishing, golfing, knitting, gardening or doing volunteer work at the church or hospital. Our parents’ generation were worn out at 65. They were wrinkled, bent, portly (or “matronly”) and didn’t get out as much anymore. Their homes were paid for, retirement accounts fully funded and the kids were grown and married. Their life expectancy was just over 70 years and they were winding down.
Now let’s give them some credit though. They are “The Greatest Generation” as Tom Brokaw said. They fought World War II, survived the Great Depression, built the interstate highway system, discovered wondrous new technologies and machines that made life better for us, and they raised us, all 78 million of us. No wonder they were tired!
They worked at the same company for their entire career and saved money, paid their bills on time, took care of their own yard and home, helped their neighbors, obeyed the laws and didn’t make much noise. They (compared to us) were a very well-behaved generation. Then we came along.
We Boomers did just that “boomed”. We even created a device called “The Boom Box” to play our music for everyone instead of just ourselves. We were raised to believe that everything was possible and our parents had made life pretty easy for most of us. We lived near our schools so the walk was short. We rode in car pools, took music and dance lessons, didn’t have many chores to do, and we went to movies. We got a bit out of line in our teens and early twenties. At the age when our parents were saving the world via World War II we were tuning in, turning on, dropping out, going to concerts, and burning draft cards…and bras. We fought in Vietnam, a very different experience from WWII. And we got used to the idea that we could have our own sweet way if we just demanded it enough.
When we grew up we invented the World Wide Web, Apple, Microsoft, Rock & Roll and Flat Screen TVs. We also over mortgaged our homes and used credit cards instead of savings accounts. On the other hand, we started the fitness craze that changed people’s health habits. We outlawed smoking in public places and now that we are turning 65 we don’t look old yet. Hmmm. If I don’t “look” old, then I’m probably not old yet, we concluded.
Plus, we always believed that there was more out there waiting for us. More fun, more breakthroughs, better ways, new friends…. So, at “retirement” age we have no desire to slow down. We just change lanes.

We are no longer the Boomers, now we have become the RE-Boomers! We are starting a Silver Generation like the world has never seen. “Grandpa bought a Porsche!” “Gramma just went skydiving!” We say things like, “Son, I’ve decided to start a new business. Mom and I will be moving to Texas and opening that restaurant I always dreamed about.” or “Sweetie, Dad and I want to drop by and show you the new business we are in. Get a sitter and leave an hour for all of us to discuss the opportunities.”



Check your own neighborhood at work and at home. Notice how many silver haired servers there are in your favorite restaurant, older clerks at the store, advisors and service reps with “seniority.” The Re-Boom is upon us.
This presents a HUGE opportunity to businesses and schools. With so many truly experienced and well educated seniors who are still eager to work, you should have no trouble staffing for your opportunities! Yes, they will need better health benefits than youth would, but they won’t need as much coaching to behave in a mature and professional manner. They will also bring you the wisdom gained from their entire career before you. Listen to them more than you have to your younger coworkers and you will learn some valuable insights.
Stay tuned here and on Cathcart.com and I’ll bring you more insights into how you can benefit from the Re-Boomer Generation.
Here’s a link to my ReBoom! song on YouTube.